Support local business, shop Small Business Saturday

“When Black Friday comes I’m gonna stake my claim,” in line on a concrete sidewalk outside a Walmart chain.

Black Friday morphs into Cyber Monday. But what are you going to do in between? Now that you’ve got the Christmas shopping fever, make some sense of it – Small Business Saturday.
Saturday, November 30, is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities.  Join organizations across the country in supporting your local small business by shopping at a small business.

Small businesses offer products you’ll never find in a Walmart, Kmart or Target. Small shops and boutiques will get you the hugs you’ll really enjoy on the holiday. The kind of hug that says, “You really thought about me, you really made a big effort for me.”

Small Business Saturday makes you a hero because you showed the love that a special gift represents.

Founded on November 17 in 2010, this American shopping holiday is only a few years old but it is uplifting to small businesses that say they might as well close during the after Thanksgiving rush.“This is what I think is going to be a beautiful tradition,” said Cinda Baxter, the blogger who helped trigger Small Business Saturday.“The idea behind Small Business Saturday, is also being promoted on radio and TV and  newspaper advertisements to remind consumers that there is more to holiday shopping than ‘big boxes and national chains,’ and that dollars spent in small, independently owned stores also are an investment in their host communities,” said Baxter, a former stationery-store owner from Minneapolis who is now a retail consultant.

“For every $100 spent . . . $68 returns back to the local economy from payroll and taxes to related business expenditures,” Baxter said. That local return drops to $43 if spent in a big-box store, she said.

Opening quote by Steely Dan. Other quotes from

Shop the small businesses in theh Village News special advertising section (starts after page 8) to get more for your dollar and support the Chester business community.


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